SEO Writing: 7 Golden Rules for Creating Content That Ranks on Google

SEO Writing: 7 Golden Rules for Creating Content That Ranks on Google

Content is the king of digital marketing. From websites to social media posts, optimised, unique and quality content is crucial to drive organic traffic and generate higher conversions to your business. SEO or Search Engine Optimisation plays a pivotal role in making your content optimised for search engine platforms like Google. The strategy is beyond applying on-page and off-page SEO rules to your website or blogs. Whether you are a novice writer or want to upgrade your skills, writing SEO-friendly content is crucial to stand out from competitors. Fret not! Today, we bring you seven golden rules to help you write content that ranks higher on SERPs.

1. Write Useful and Informative Content

According to the latest Google update, useful and informative content can help you drive organic traffic quickly. So, writers need to know their target audience and write persuasive content. Ensure you do proper research, find relevant information and write it engagingly to keep the audience glued to the screen. Another crucial part is backlinking. This means your content must attract backlinks from other websites to improve its SEO. Thus, the copy you write has to be created for a human audience first. Don't let it sound robotic or keyword-stuffed. You can also join the best writers club in Melbourne to improve your writing skills.

2. Consider the Google’s Algorithm

It is important to stay updated with the latest Google algorithms to stay on top of SERPs. Google is one of the largest search engines, and understanding its algorithm can help you generate more organic traffic to your site or blog. They keep changing their search algorithms so that the best-quality pages rank on the first page of search results. Knowing the update lets you easily improvise your content writing strategies to generate better and quality results.

3. Use Relevant Keywords in Your Writing

Believe it or not! Keyword research can make a world of difference. Whether adding relevant keywords matters most. According to digital marketing experts in Melbourne, using long-tail keywords in the content can help you get better search engine ranging as people want precise information from Google. Also, focus on using keywords that have a lower search volume. As a responsible SEO copywriter, it is vital to assess the amount of competition for each word and use the relevant keyword properly without making it look forced or stuffed.

4. Long Content Matters

The Coati algorithm is an evolution of Google’s Panda algorithm, which focuses on penalising websites or blogs with low-quality content. Whether creating web content or an informative article, focus on writing at least 1,000 words of high-quality content. Pages with less than 1000 content may not rank higher. Plus, writing longer content gives you the creative liberty to give a comprehensive guide and help readers with precise information. Write grabbing introductions, captivating sub-headings, pointers and bullets to create well-structured content. You can edit your copy because there is no room for useless content

5. Write Plagiarism-Free Content

Did you know search engine algorithms always reward unique or original content? Copying or re-writing content can penalise your website or be marked as spam. So, make each sentence unique by moulding thoughts and ideas in your own words. Tip:  Use reliable websites like Copyscape to check the plagiarism percentage for your SEO copy.

6. Say No to Grammatical Errors

There is no denying that flawless grammar is crucial for SEO copywriting. Grammatical and punctuation errors can harm credibility, readability and search engine rankings. So, focus on writing well-structured sentences with proper punctuation to boost user experience. Google always rewards clear, streamlined and error-free content, and proofreading is the best way to enhance the quality of your copy. You can also use grammar-checking tools like Grammarly to omit mistakes and rank higher on Google.

7. Link to Top-Quality Websites

Adding links as an information guide is a great way to boost the quality of your content. You can show reliable sources and sites for the information. However, your site should not use information from low-quality sites. You will be penalised if you have links to spammy sites, which can affect your ranking.

Wrapping Up

These are some crucial aspects that can help you write high-quality, useful and optimised SEO content for your blog post or website. Keep these golden rules in mind and become a successful SEO Copywriter. You can also polish your writing skills by joining the best writers club in Melbourne and learn from seasoned creative writers.